Clik here to view.
Social Media & Swine Flu
I had never heard the phrase “pandemic flu” before my arrival at Ogilvy 18 months ago. Having never worked in public health or (thankfully) lived through a scare, it wasn’t anything that crossed my...
View ArticleClik here to view.
What Stuck from WOMM-U
It’s been 3 weeks since the best WOMMA conference in years. As I’ve been reflecting, one of the big things I’ve been trying to nail down is exactly WHY I am so sure it is the best conference in years...
View ArticleClik here to view.
Thoughts on PR Blackout Week
(Note: Cross posted on the Ogilvy Fresh Influence blog) We are 10 days away from PR Blackout Week – a week for mom bloggers to get back to the basics of blogging and temporarily ignore PR folks and...
View ArticleClik here to view.
Chalkbot Closes the Loop
On July 2, I tweeted about a very cool real life application for Twittter during the Tour De France – Nike’s @chalkbot. You could send a 40 character tweet to the @chalkbot handle and the message...
View ArticleClik here to view.
Eating our Digital Vegetables
I’m pretty sure my name has been passed around on a “parents of young children = sucker for personalized gifts” list. This Christmas, my home and inbox have been deluged with offers for personalized...
View ArticleClik here to view.
Resolution Inspiration from Maker’s Mark
Last month, I met Bill Samuels, Jr. in the flesh. That name may not ring a bell for you, but for me and thousands of Maker’s Mark ambassadors, meeting the master distiller, current company president,...
View ArticleClik here to view.
TED’s Suggestive Social Network
In 10 days, I am attending my very first TED. As if I were not already excited, they have just released a new feature on their website that uses a “secret algorithm” to provide attendees with a Top 10...
View ArticleClik here to view.
Socializing CSR
** Cross posted on Ogilvy’s Fresh Influence Blog** This week I participated in a Social Media Week New York panel “Putting the Social in CSR” along with Bonin Bough from Pepsico, Deb Berman from Just...
View ArticleClik here to view.
We Need More Tweets!
(this cross-posted on Ogilvy’s Fresh Influence blog) Image by John Moore @brandautopsy On a panel last week for a WOMMA event at Chicago’s Social Media Week, I had the pleasure of sitting with Keller...
View ArticleExciting Update, Article & W20 SXSW Video
A lot has happened over the last couple of months. Most importantly, Spredfast and Mass Relevance merged this month to form a 350 person Social Marketing Platform company, for which I am pleased to...
View Article
